Rae Holt
Graphic Designer & Artist
Projects
Selected work across brand identity, marketing, illustration, and social media.
Kittenmilk
Full brand identity system for a Philadelphia hair salon — from color palette to billboard campaign to magazine publication.
Atsuko Chiba
Throughout a ten-year friendship, I've had the pleasure of designing album art, logos, and merch for Atsuko Chiba.
Floof Club ATX
Fun, on-brand social media graphics and content design for an Austin-based pet care community.
Yoga Brain
Custom illustration and t-shirt design for a local yoga studio — from ink sketch to final print.
Mesmerize
Brand identity, event marketing, and social media design for Mesmerize — an immersive art experience in Austin, TX.
Elevate Healthcare
Client materials, internal collateral, UX research, and brand design during my time at Elevate Healthcare Marketing.
Fine Art
Original works, recognition, and the art behind the design.
About
Creating at the intersection of design & fine art.
Hi there! I'm Rachele Holt, a graphic designer with 5+ years of experience creating brand-forward, conversion-driven visuals across digital, print, and social. Known for clean design systems, storytelling with purpose, and fast-turnaround execution.
With a BFA from SUNY Plattsburgh and experience spanning freelance design, healthcare marketing, and retail project management, I bring a painterly sensibility to every project — whether it's a brand campaign, album cover, or canvas painting.
Outside of work, I find joy in painting, attending live music events, and experimenting with new recipes. I believe in infusing creativity into every aspect of life to bring a fresh perspective to both my work and personal pursuits.
What I Do
Core strengths I bring to every team and project.
Brand Identity
Developing logos, color systems, typography, and visual guidelines that build a consistent, recognizable brand identity.
Marketing & Print
Creating campaign collateral, brochures, signage, and packaging — from concept through print-ready production.
Social Media
Designing scroll-stopping graphics, templates, and content systems that keep social channels on-brand and performing.
Illustration
Producing hand-drawn artwork, album covers, merch, and custom illustrations with a printmaking-inspired aesthetic.
Experience
A timeline of roles that shaped my design career.
Freelance Graphic Designer
- Designed custom marketing materials, social media graphics, and branding assets for clients across various industries
- Managed end-to-end design processes, ensuring timely delivery and budget adherence
- Developed branding strategies and visual style guides to maintain consistency across client projects
- Built strong client relationships, leading to repeat business and positive referrals
Social Media Designer
- Designed fun and eye-catching social media graphics true to the brand
- Managed digital assets and scheduled content using Lingo and Later
Office Manager & Designer
- Joined the graphic design team for monthly meetings and brainstorming sessions
- Collaborated with HR and the creative team to design internal documents, client welcome kits, and signage
- Researched and implemented employee engagement platforms, contributing to recognition as one of MM+M's Best Places to Work
- Created and maintained project plans, tracking critical timelines and deliverables for stakeholders
Project Manager
- Managed an $8M annual account, including L2's Amazon storefront and Red Shirt Brand orders
- Coordinated with global teams to fulfill high-volume production orders, ensuring adherence to strict guidelines
- Delivered detailed reports and analysis, managing customer presentations from project kickoff to closeout
- Acted as the primary contact for escalated customer issues, providing exceptional service and resolution
Core Competencies
Technology & Tools
Education
Bachelor of Fine Arts
2014Teaching Assistant — Intro to Advanced Printmaking Jan 2013 – May 2015
- Supported faculty in teaching printmaking techniques including etching, lithography, and screen printing
- Assisted students with projects and critiques, provided one-on-one technical help
- Maintained print shop safety and equipment
Interaction Design Foundation
- Applied coursework directly at Elevate Healthcare, shadowing the Customer Experience team
- Created user personas, empathy maps, and audit presentations
Awards
PM360 Greatest Creators
2023Incorporeal II was awarded runner up for the cover art to PM360 Magazine's Greatest Creators Issue.
Cultivate Champion
2023Recognized for embodying the "Show Grit" fundamental at Elevate Healthcare Marketing.
Neo:Print Prize
Recognized for excellence in printmaking and fine art.
Let's Create Together
Have a project in mind? I'd love to hear about it.